The final match of the Football World Cup not only kept fans in India awake till midnight, but also gave a big boost to orders on the quick commerce platform. According to statistics released by Instamart, late night finals saw a significant increase in orders for snacks, fast food and drinks compared to a normal Sunday. The statistics show that fans have stocked their homes with essential items for the party even before the match starts.

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According to Instamart, sales of iced tea and kombucha increased by a whopping 147 percent. Chips and namkeen was the most preferred pairing, while many opted for instant noodles to avoid wasting time while watching the match. Popcorn, cakes and cream biscuits were also in high demand.

The excitement of this match was not limited to Mumbai, Delhi or Bangalore. Cities like Hosur, Tirunelveli, Jodhpur, Sonepat, Roorkee, Kozhikode, Lonavla, Palakkad, Guwahati and Bilaspur saw the highest increase in orders. Out of which Hosur recorded an increase of 41.9 percent. The mass screening trend was also evident with Bangalore having the highest number of purchases per order.

Even after the start of the match, the pace of orders continued. In particular, the period of 1:31 pm to 2:15 pm saw the biggest wave of hunger. As a result, fans have seen a huge demand for fast food and refreshments while watching the match.

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These figures from Instamart reveal that the Football World Cup final is not just a sporting event but a midnight watch party in many Indian households. The growing demand for snacks, beverages and ready-to-eat foods has seen fans celebrate this memorable match at home in a frenzy.